Rob Haggart had spent the previous 8 years as the Director of Photography for Men's Journal and Outside Magazine — when hiring photographers to shoot for those magazines he looked at thousands of websites over the years and developed a list of user friendly features that would become the foundation of Photofolio®.
Several of the top commercial and editorial photographers in the industry became our very first customers and have helped guide Photofolio® to develop features that can only be found here. As we've grown from a handful to thousands of professional photographers using our software we've listened to their needs the entire way.
We come from the client perspective and our goal is to build sites that they find enjoyable to use and easy to operate. Along the way we've incorporated features photographers needed to make a strong impression. Our software has been perfected over the years by listening to both the user and the owner of the website.
Websites should be easy to operate and feature rich without fuss. We started by inventing the only customizable template in the industry and we went on to quickly pioneer new features for our users first. Our high profile customers forced us to become relentless with the details and polish. Their clients wanted simplicity and ease of use. This is our lifelong pursuit. We stay at the cutting edge with constant feature releases, we dig into the details and polish, then simplify so your clients keep coming back.